Drink Manufacturing History

The drink manufacturing process in the United States, European Union and Asia, are among the most efficient manufacturing processes in the world. Because of the enormous scale of the drink industry, American, European and Asian drink manufacturers have become increasingly better equipped to manufacture drinks at high speed and low cost while maintaining high standards of quality. Drink manufacturing has a long history, tracing its origins to when drink manufacturers were simply tea brewers, wine growers and home producers. Back then, they produced a little more than they could consume and sold or bartered the rest, giving birth to a new livelihood. Drink manufacturing streamlined and became manufactured on a much larger scale. Vineyards flourished growing more and more grapes that would con into wine, tea plantations produced more tea and facilities that could manage the drink manufacturing process on a regional scale began to spring up to address the growing demand. This growth continued, until the day that Coca-Cola, founded in 1886, became one of the first major international drink manufacturers. Milestones in the Drink Manufacturing Industry 1966: Gatorade was born. Soon it would become the worlds first popular sports drink, and drink manufacturing would never be the same. 1971: Starbucks emerged, putting Seattle on the drink industry map, indicating another turning point for the industry. 1972: A couple of natural food storeowners wondered if the drink industry was ready for a healthier alternative beverage. Since then, Snapple has kept drink manufacturers busy for over 35 years. 1978: Perrier and Evian became the first widely available bottled waters in United States. 1980: Until Odwalla, the only way to get fresh juice was to squeeze it yourself. The drink industry has changed for the better with this innovative company. 1981: Red Bull energy drink started its iconic rise to become one of the most successful drink manufacturers in history. 1982: Diet Coke became the nation's favorite diet soda. 1992: Pepsi-Cola revolutionized drink distribution by including Lipton and Ocean Spray as part of its drink distribution strategy. 1995: Pepsi introduced Aquafina, and Coca-Cola introduced Dasani. Now bottled water is one of the largest segments of the drink industry and is here to stay. 1996: SoBe defined the functional drink category. 2007: Coca-Cola buys vitaminwater for a record $4.1 billion dollars, and the drink industry keeps growing.

Energy Drink Brand Strategy

Energy drink brand strategy is oriented towards the 21st Century. The media for this product includes Facebook, Twitter, and other social networking websites. Android and iPhone applications are also important new media routes to effective marketing. New media and social network advertising are not the Coke and Pepsi signs in the rural south from the 1800s, or merely advertised on boring Sunday afternoon television. People between the ages of 18 and 30 buy energy drinks. Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the profile page of an author and delivered to some subscribers or followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. The Android Market is an online software store developed by Google for Android devices. On some Android devices the application is pre-installed and the application allows users to browse and download applications published by third-party developers. Android is a software stack for mobile devices that includes an operating system, middleware and key applications that use a modified version of the Linux kernel. Originally developed by Android Inc., Google purchased the firm, and now it is a part of the Open Handset Alliance. It therefore allows developers to write managed code in Java, controlling the device via Google-developed Java libraries. The App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc. that allows users to browse and download applications found at the iTunes Store and were developed with the iPhone SDK and published through Apple. Some applications are available to download free while others cost money.