Beverage Marketing Consumers

The beverage industry is highly competitive yet we continue to see new beverage products all the time. It may seem like the large beverage manufacturers dictate the market, but consumers apparently feel otherwise. Beverage marketing can level the playing field for a smaller producer. Innovative beverage design and a multi-faceted advertising, promotions and public relations program can catapult a well-positioned brand and make it competitive with the larger players. The beverage industry is a dynamic marketplace. Consumer tastes vary widely between regions and they change over time. As demographics of a region shift, so do consumer tastes in that region. In a competitive environment, it is imperative especially for a small company, to draw on every asset at its disposal. Astute marketing professionals will act as stewards of a brand, understand market dynamics, conduct and analyze research, become knowledgeable about competitive activity, stay at the leading edge of trends, and develop marketing programs that are effective. Marketing plays an important role in reinvigorating a mature brand, but nowhere is it more essential than when launching a new product. A top beverage marketing company will employ in-house testers and conduct consumer-testing trial before launching a new beverage product. Having a streamlined marketing program will allow a producer to capitalize on opportunities that may have not been predicted, launch a new product with shorter lead time than it's competitors, and stay at the forefront of the consumer's mind.

Drink Manufacturing History

The drink manufacturing process in the United States, European Union and Asia, are among the most efficient manufacturing processes in the world. Because of the enormous scale of the drink industry, American, European and Asian drink manufacturers have become increasingly better equipped to manufacture drinks at high speed and low cost while maintaining high standards of quality. Drink manufacturing has a long history, tracing its origins to when drink manufacturers were simply tea brewers, wine growers and home producers. Back then, they produced a little more than they could consume and sold or bartered the rest, giving birth to a new livelihood. Drink manufacturing streamlined and became manufactured on a much larger scale. Vineyards flourished growing more and more grapes that would con into wine, tea plantations produced more tea and facilities that could manage the drink manufacturing process on a regional scale began to spring up to address the growing demand. This growth continued, until the day that Coca-Cola, founded in 1886, became one of the first major international drink manufacturers. Milestones in the Drink Manufacturing Industry 1966: Gatorade was born. Soon it would become the worlds first popular sports drink, and drink manufacturing would never be the same. 1971: Starbucks emerged, putting Seattle on the drink industry map, indicating another turning point for the industry. 1972: A couple of natural food storeowners wondered if the drink industry was ready for a healthier alternative beverage. Since then, Snapple has kept drink manufacturers busy for over 35 years. 1978: Perrier and Evian became the first widely available bottled waters in United States. 1980: Until Odwalla, the only way to get fresh juice was to squeeze it yourself. The drink industry has changed for the better with this innovative company. 1981: Red Bull energy drink started its iconic rise to become one of the most successful drink manufacturers in history. 1982: Diet Coke became the nation's favorite diet soda. 1992: Pepsi-Cola revolutionized drink distribution by including Lipton and Ocean Spray as part of its drink distribution strategy. 1995: Pepsi introduced Aquafina, and Coca-Cola introduced Dasani. Now bottled water is one of the largest segments of the drink industry and is here to stay. 1996: SoBe defined the functional drink category. 2007: Coca-Cola buys vitaminwater for a record $4.1 billion dollars, and the drink industry keeps growing.