Beverage Distributor
A good distributor can make a new beverage be successful. Matching beverage distributor with the beverage is important. The distributor should be currently selling similar beverages. It is essential that both parties share mutual respect, goals, and incentives. A beverage distributor may listen to new innovative beverage that has proven demand.
Beverage Evaluation
Some will evaluate the product on various criteria. The brand must be able to financially support the product and sales promotion. The beverage must have enough margins in it so the distributor and retailer can make some money. A drink already in some accounts with a good sales history is a plus. Distributors want a product that will turn over fast and add money to their bottom line. Many large chain retailers prefer that a new supplier work with an approved distributor. The regional office of a large chain grocery retailer can supply a list of approved distributors.