Beverages Container
There are hundreds of types of beverages containers. Glass containers, plastic, PET, HDPE, aluminum, tetra and many other types of beverage containers are available at just about every grocery store. The beverages container selected for the new product should set apart it from the competitors. Several factors will ultimately determine which beverage containers will work best for a new drink. Market penetration of glass beverage containers is slowly expanding, helped by the pervasive use of bottles in wine packaging. Robust gains in some segments such as ready to drink tea and other non-alcoholic beverages, is helped by the premium quality image of glass which delivers a distinct marketing advantage. The aluminum can has grown well beyond its traditional 12-ounce format, and continues to play a role in the beverage industry. Beverage cans today vary in shape and run the gamut in size from small and streamlined to big and hefty. Plastic beverage containers, account for over 60 percent of total beverages filled, and are still the fastest growing type of container used. Tetra Pak's are used in aseptic packaging which, when combined with Ultra-high-temperature processing allows liquid food to be packaged and stored under room temperature conditions for up to a year, allowing perishable goods to be distributed over greater distances without the need for refrigeration. Lightweight, environmentally friendly and able to form a tight seal against microbiological organisms, contaminants, and degradation, Tetra Paks are becoming increasingly popular as single serve and multiple serving beverage containers.
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To succeed in branding one must understand the needs and wants of the customers and prospects. Do this by integrating the brand strategies through the company at every point of public contact. The brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which can influence, and some that cannot. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable.
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