Beverage Labels

Beverage labels are a critical part of the beverage design and marketing. Each type of beverage has unique label requirements. Designing labels requires art sketches specific to the design, selecting or creating a font treatment, exploring layout options, creating tag lines and other text (branding), nutritional tables and ingredient statements. Bottled Water Labeling The U.S. Food and Drug Administration, which regulates the bottled water industry, requires the product label to clearly state what type of water the bottle contains. Alcoholic Beverage Labeling The Alcoholic Beverage Labeling Act in the United States Code, Title 27, Section 213, requires the labels of alcoholic beverages to carry a government warning, which reads: GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

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